With roughly two weeks left before the November 5th election, both the Harris-Walz and Trump-Vance campaigns are focusing their efforts on eight swing states, including Nevada, Arizona, Wisconsin, Michigan, Pennsylvania, North Carolina, and Georgia. In these states, the election could be won or lost by narrow margins for either candidate, making political ads more important than ever for informing and influencing swing state voters. In the last days of this election, quality political voiceover is the key to success. 

In the battleground states, political ad campaigns on TV or radio allow presidential candidates to share their platforms and address local voters’ concerns on issues like the economy, taxes, healthcare, and immigration. Further, both positive ads and negative attack ads are being used to shape voter perception in key swing states across the country. As both presidential campaigns aim to sway the opinions of undecided voters in these states, ads with unforgettable political voiceover can make the difference between victory or defeat. 

In these states, it’s important that political messaging speaks to diverse voter groups. These states often have a mix of urban, suburban, and rural populations with differing politics that can shift based on factors like the economy and candidate appeal. Unlike more predictable ‘red’ or ‘blue’ states, these swing states have the potential to switch between parties from one election to the next. So, political ads that represent the diversity within these states are needed to impact more undecided voters.

For this reason, the cost of political ad spending during this election cycle has hit record levels, as campaign committees, political action committees (PACs), super PACs, party committees, and independent supporting groups report collective spending in the billions. In the eight swing states alone, over $1 billion has been spent on Presidential campaign ads on local TV stations. Potential voters are being bombarded with political messaging, so it’s important to craft impactful political ads that really stand out. We can help you do just that!

Latest from the Campaign Ads

Booked through the Political Château, the latest ads from Democrats and Republicans highlight the major policy and political points of this election for voters and showcase the power of voiceover in making appeals to undecided voters. 

• ‘The Stakes’ – Voiced by Yolanda Spearman, this strong spot for the Lincoln Project lays the election’s stakes bare by outlining the harsh realities of another Trump term.
• ‘Kamala Harris: Border Czar’ – Booked through the Political Château, and voiced by Tracy Lindley, this anti-Harris ad for Restoration PAC criticizes Harris on issues including monitoring and controlling the southern border. 
• Mark Messer for Congress – This conservative congressional spot by Andy James for Mark Messmer for U.S. Congress has a bold and matter-of-fact tone. 
• ‘Last Line of Defense’ – In this ad for the Republican State Leadership Committee booked by the Political Château, Darbi Worley uses a matter-of-fact tone to criticize the Harris-Walz campaign and policies. 
• Joe Reagan for Congress –  In this ad booked through the Political Château, Tony Waldman uses an upbeat and engaging tone to highlight the Joe Reagan for Congress campaign. 
• AOC for Congress – This Spanish language ad voiced by Sixta Morel has both a bright and informative tone, for the Alexandria Ocasio-Cortez for Congress Campaign. 

We’re Here For You!

With the election just two weeks away, now is the time to ensure your ad will leave a strong impression on voters across America. Strategic VO can help you deliver persuasive messages with the right tone—whether inspiring, urgent, or authoritative. Let us connect you with the voice that can carry your message home to voters in key swing states. 

No matter which side of the aisle you’re on, we have talent who can meet your needs. We offer talent who can utilize local accents or culturally resonant voices to appeal to specific demographics within swing states. Looking for bilingual voiceover for states with diverse populations? We can help with that too. 

The election outcomes in the key swing states might be unpredictable, but you can always rely on top-notch voiceover when you work with us. Our fast response time and quick turnaround ensure that you can optimize your political messaging during the final push to sway undecided voters. We share your passion, and we’re here to help you craft a campaign that is authentic to the unique makeup of these states and has the power to reach undecided voters.